If the white woman had gone first to take off her skin to reveal a black woman this probably wouldn’t be an issue. I do understand the hurt felt by some even though i think calling it racist is silly and was certainly not the intention by dove. By the way, i’m a fair skinned redhead and am not represented at all here… Can I Just Go Trick Or Treating And Ask For Wine Shirt skinned blondes are usually chosen to represent “white” women in ads.
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I guess i’m pretty used to that by now that i’m almost 60. And don’t get me started on under-representing women over 50 in beauty ads, clothing ads, etc! Only racists would think this racist. If people read into this that a brown-skinned woman using soap turns white, indicating to them now she’s clean, that’s racist and just plain stupid. Who would think such a thing?

I’m sorry, these marketing people at unilever have absolutely no excuse. This is their job. Surely they know the history of racist advertising in america, especially as it relates to soap! There’s no excuse that i’ll accept. If they had a single black person on their marketing team this would have never gotten made. I don’t care if they say they didn’t mean for it to be racist. Well-intentioned just doesn’t cut it. It’s their job to anticipate how it will be received.

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I’m sorry, these marketing people at unilever have absolutely no excuse. This is their job. Surely they know the history of racist advertising in america, especially as it relates to soap! There’s no excuse that i’ll accept. If they had a single black person on their marketing team this would have never gotten made.

I don’t care if they say they didn’t mean for it to be racist. Well-intentioned just doesn’t cut it. It’s their job to anticipate how it will be received. My mom has stories of my brother trying to wash the brown off his body when he was young. Shame on you dove. I honestly thought it was an ad where they were showing that it suited all skin types. Then came the furore. I still think they meant it suits everyone.

It’s an ad ffs, stop throwing race cards out. It wasn’t racist considering the full ad shows a black woman, a white woman, and an asian woman. Someone edited it to show the black Can I Just Go Trick Or Treating And Ask For Wine Shirt becoming white to fit her narrative. Come on people. Thids advertisement is based on his plea for human harmony.