Different types ofmarketing where you you segment customergroups and you figure out the mosteffective way to toto partition them and sort of divide andconquer right and and it’s even morepernicious now with the online worldbecause the segmenting is formulaicthere are algorithms so if you’re onInstagram for example and by the way I’mnot saying any like the internet is evilor Instagram is evil I’m not saying thatI’m saying these are tools but sometimessome of the tactics used in thebackground can be punished as’ soInstagram is a Hot Jesus Loves You But I Don’t Go Fuck Yourself shirt good example because theywill sometimes run certain algorithms onyou as a user you will be user 419 inexperiment 1617 B and they’re going tofigure out how many likes they need togive you over the course so say ahundred friends of yours like yourpicture right hold all 30 of those for aminute and then wait until a minute andbarrage you with those 30 because youknow they know there will be a certainlevel what they’re trying to figure outwhat that threshold is for you so howmany likes money to. We do seven to nineinterviews in a dayand I’ll tell you really it gave me theconfidence that I needed to be able to Imean I don’t think we could do thispodcast if we hadn’t gone through thatwhole thingit gave me the confidence to just talkinto a microphone or talk to people andtalk about our message in a way thatthat I hadn’t talked about I had writtenabout it but that’s completely differentfrom talking extemporaneously aboutminimalism or our journey or simpleliving or whatever and so it reallyhelped out and then doing those 119events throughout the year in front ofcrowds that that helped out as wellbecause yeah there are basically threethings that I hate I hate traveling Ihate public speaking and I hate largecrowds of people and what I’m gonna dothat for an entire year non stop wellit’s not that I actually hate thosethings it’s a make me uncomfortableright the crowds of people maybe I’m anintrovert speaking in front of a crowdit’s the number one fear it’s it’snumber one over death even people aremore afraid of. Just makethat a separate category I avoid sugarand then I I tend to avoid gluten andand I have a relatively low carbohydratediet relative to the standard Americandiet but it’s certainly not not a atwhat one would call a ketogenic diet Idon’t I’m not below you know a hundredgrams of carbs a day but I still have arelatively low a carb diet but I’meating real foods and I think that’s thethat’s the key to a healthy diet for meis am I eating a plant primarilyplant based diet relatively balanceddiet and it is is essentially everythingthat I put into my body a real food andso if you want to read more about myspecific diet you can just go to theminimalists com a slash diet and you cansee exactly what I eat and how I eat itwhat’s the next question it’s demandingokay so we’re talking about holidaysfamily members who get offended thatthey don’t want to participate in thethe holiday gift exchange well a fewthings we’ve gone through this this yearpersonally Becca’s smiling right now sowe have we have a three year old Ellayou can
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Likeme yeah if I were to reframe yourquestion a Hot Jesus Loves You But I Don’t Go Fuck Yourself shirt little bit so from a I thinkit’s a three part question really numberone is from a family perspective how doyou start minimizing as a family thatthat’s the first part of your questionand number two how do I monitor themonitor the ongoing process and thennumber three how do I measure ourprogress or how do I how do I definesuccess would be maybe another way thatwe could talk about that so first offfrom a family perspective how do I startminimizinghow do we start minimizing as a a familywell the first thing that I recommend isis finding a common language so that youcan you can talk about minimalism in away that doesn’t seem radical not rightI don’t know how old your kids are but Ithink for pretty much any age it you canstart to explain something with someoneas long as you have a similar languageto explain that thing I find it quiteoften the term minimalism is the wrongword to use up front because it’soff putting to some people so we may usesome different isms you can. Thatsound and and and you know just doingeverything a three. Primer for a lot ofother ideas that are out there whetherit’s it’s minimalism or home living orself reliance like we have thesedifferent ideas we want to explore I’lltell you the thing I’m really excitedabout is a improving my health onpersonal note but on a professionalcreative note I’m really excited to sortof get back in the lab with you Ryan andand really start to flesh out some ideastogether you and I have been talking thelast several months about about thisprocess and what excites me the most andreally that’s it is getting these ideasonto paper and then eventually workingthem out in front of crowds once onceI’m healthy enough to do that so I thinkthe best the best time I had with youcollaborating was that first TEDx talkwe did yeahI just remember like day one when wewere there with mihalick downstairs youknow her in our officehaha and I just remember us likeoutlining it and like coming up withideas and stuff but like fleshing thatout over the next several months yes wasyeah that was awesome I really lookforward
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