The Lionel Messi 21 years of Barca Shirt, Messi thank you for the memories shirt

This video was made possible by Lionel Messi 21 years of Barca Shirt, Messi thank you for the memories shirt our patrons.  To help us make more videos like  . this one Check out our Patreon.   More than 4 euros per second.  That’s  what Leo Messi earns at Barcelona.   Around 140 million per year.  It is the highest  salary deal in the history of sports. The   Spanish Newspaper El Mundo leaked the details and  titled: ‘The pharaonic contract that ruins Barça’.  But does it really? Since the leak, everybody  knows exactly how much Messi costs the club.  But   it is much more difficult to work out how much  Messi brings Barca back. Purely from a business   perspective, there are many direct and indirect  revenue streams that Messi creates.  Selling   shirts, tickets and sponsorships- how much is  generated by Messi?. How big is the Messi brand?  The story about Messi‘s huge salary fell on very  explosive grounds.  In August, Messi had sent Barca   a now famous fax message announcing that, after  20 years with the club, he now wants to leave.   The move almost broke the internet and  created a significant media response.   . The following days Messi and his  father, who also acts as his agent,   kept arguing with Barca and La Liga  about the specific terms of the contract   and if Messi was able to terminate  it.

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To complete the PR disaster,   Messi changed his mind a couple of days later  and explained that he’d stay after all. On top of the ongoing rumours of Messi leaving,  Barca has serious financial issues with more than   1 billion euros of debt. The club is reportedly  even struggling to pay its players’ wages on time and said to be ‘on the verge of bankruptcy’.  After suffering their first season without a   trophy since 2008, Barca is in a state of limbo  off the pitch. A Lionel Messi 21 years of Barca Shirt, Messi thank you for the memories shirt combination of their on-pitch   performance and financial situation saw the club’s  . members bring a vote of no confidence in president   Josep Maria Bartomeu, leading to his resignation  along with the entire board of directors.  That environment makes it hard to explain why   it is a good idea to pay hundreds  of millions to one single player. However, we are not talking about any player,  but Messi.A six times ballon d’or winner,   one of the biggest stars in  the world’s most popular sport.   . Messi was crowned the most marketable athlete  in 2020 – and that marketability must have   an impact on Barcas revenue as well. How  does he influence the finances of Barca? Barcelona is the football club with  the highest revenue in the world.

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Barca has been leading Deloitte’s  Football Money League for the past years   and made more than 700 million  euros in the 19/20 season,   followed by Real and Bayern.  Barcas main revenue  streams are: Matchday, Broadcast and Commercial.  Let’s start with Commercial, which  also means sponsorships. On top of   the club’s agenda are the renewals of the Lionel Messi 21 years of Barca Shirt, Messi thank you for the memories shirt contracts with Rakuten and Beko,   its two most important sponsors  after kit supplier Nike.  Barca first signed up with Rakuten in a deal  worth a reported 55 million euros a year over   four seasons in 2017.Having Messi on the  squad was probably a convincing argument.   . The Rakuten CEO (Hiroshi “Mickey” Mikitani)  even mentioned Messi by name when he announced   the deal. That could be a hint why the latest  extension of the contract was only for one year   and reported to be significantly lower,  at only 30 million. The uncertainty around   Messi leaving the club beats down the  price in negotiations with sponsors. Same can be said about the negotiations with  Beko, Barca’s sleeve sponsor and official   training partner. Their current deal is thought to be worth 57 million euros over three seasons and although it will run out this summer, the parties did not yet manage to extend it.Just like Rakuten, it is reported that Beko is not willing  to commit to more than a one year extension.

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When you sell the Barcelona brand around the  world, you use Messi’s face.In the current   circumstances, no company wants to take a risk  and invest too much or for too long because they   don’t know what the club is worth without him.  Barca is even said to be offering potential   partners two variants of a collaboration – one  with Messi as the campaign face and one without.   The Messi option is said to  cost up to 50 percent more.  Whether internal marketing staff or external  analysts: they hold Messi responsible for   20 to 30 percent of the club’s most  recent revenue.”. Messi generates more   than you spend on him,” ex-president and recent  incumbent Joan Laporta told a swiss newspaper:   “Take a sponsorship contract (. .):. If Leo  is not there, the price is different.”. Then there is the Lionel Messi 21 years of Barca Shirt, Messi thank you for the memories shirt income from merchandising  and match days.  In the 18/19 season, Barca   earned €60 million from merchandising, including  jersey sales, and more than 90 (€93.7) million   from match days — including tickets and  hospitality in the stadium’s VIP areas.